Webycar
The Challenge: Give personality and a visual universe to WEBYCAR, an online platform for buying and selling used cars.
Rational and brand claim:
IT SO HAPPENS THAT TIME IS GOLD
It's good that, from time to time, we get little reminders of it, right?
Because if we could make a wish (after knowing the next big lottery numbers) we would ask for more time to do whatever it is that we want.
That's why people look for ways to save time. Because when we don’t even have time to flirt properly (hint, hint, Tinder). We need people to do things for us.
Introducing: