AMB

A warm welcome (back) to Barcelona’s Public transport

The challenge: To encourage all those who, due to covid-19, had abandoned public transport and opted for their private vehicle to go back to the best way to get around the city.

The idea: We reminded everyone that when you go black to public transport, so many other good things come back: sustainability, people connection, and most of all, true city life.

The campaign: with the concept “Quan tornes, tot torna”. ( when you come back, everything comes back) we created an optimistic, colorful and playful and 360 campaign centered around every little thing that public transport makes better for all of us and also helped people get back to the “normal life” we are all aiming to reach.