2020 World Animal Day Campaign
The challenge: On October 4th, world animal day, Fundación Affinity wanted to send a powerful message: Hundreds of thousands of cats and dogs are abandoned every year in Spain. The lucky ones find soon a new family, the rest spend long periods of time in resource-less shelters, that have been seriously affected by COVID-19, making the situation even more precarious.
The Idea: To ensure we make this problem visible, we are organizing the first animal strike in history. Because we can’t turn our backs on them, they never would.
Executions:
ONLINE VIDEO
SOCIAL MEDIA
