Brand Building for tourist transportation products.
The challenge: The assignment was to create a secondary brand for TMB that would communicate all their transport products to city tourists.
NAMING
We took their existing HOLA BARCELONA product, their daily metro tickets, and made it into a whole brand.
EXECUTIONS
LOGO
Each transport had a custom print:
Night Bus.
Cableway.
Catalonia Bus Tour.
OOH
NEW TICKETS
Each ticket was presented as a daily stroll around the city that could last from 2 days up to 5.
